Start charging in line with the value you create.

When your offer, price, positioning, messaging, and launch all line up psychologically, the right clients recognise the value and say yes faster, at fees that feel fair to them and sustainable for you.

That’s psychology that pays.

I'm here because...

I’m building on my own

You’re the founder, freelancer, or do-everything human. It’s just you, your laptop, and too many tabs open. What you need are ways to do more with less stress.

I'm building with a team

You've got the team and the growth. What's missing is consistency. Your customers are confused. Help your team to align across sales, marketing and product so the customer hears one coherent message.

Pricing for teams & orgs

Pricing isn’t just a number on a page.
It’s the story your tiers, discounts, renewals, and conversations are telling every day.

We help teams:

• Simplify messy tiers and random discounts

• Raise prices without losing trust

• Give sales, customer service, and marketing a clear price story to stand behind

• Teach everyone who touches revenue how people decide what feels “worth it”

Confident Pricing Course

Price without ever wondering if it’s “right” again

• Learn the psychology of pricing, so you can stop guessing, boost earnings, and feel confident when you sell.

• 3 hour video based course, worksheets, Q&A with the instructor.

Upcoming events

Good Company

Procrastination hates witnesses. Join us every Tuesday ot get stuff done.

Every Tuesday
10am-11am GMT
Online

Who we are

We’re Lauren and Hannah.
Part psychology, part business, all practical.
We’ve spent years helping founders, investors, and teams make sense of the messy middle the bit between “great idea” and “it’s finally working.”

Hannah

Lauren

Genuinely blew us away. Full of ‘why didn’t we think of that?’ moments.

Katie Milioni,
CEO of MyHabeats

You don’t need to shout louder.
You just need to make “yes” easier.

That’s what we do.
And we make it surprisingly fun.