Get your team saying (and hearing) more yes.

Your people are smart. The product’s solid.
But lately, progress feels harder than it should.
Deals drag. Pricing feels fragile. Users aren't engaged.

We help product, design, marketing, and revenue teams align how they sell, price, and prove value with just the right amount of psychology.

Where are you at right now?

Upskill my team

Your people are good at what they do, they just need a clearer, calmer way to understand how customers, users or stakeholders decide.

We’ll teach your team the psychology behind “yes” in practical, no-jargon sessions they’ll actually use.

Fast, live sessions that build shared language and alignment. Tailored to what your team needs most right now.

Choose from our three most-requested sessions:

Everyone has time for a 2 hour workshop

Stop the haunt

Confidence reset for high-achieving humans who second-guess themselves.

Perfect for: leadership teams who downplay wins, high performers stuck in imposter mode, and internal culture or people programmes that build healthy confidence.

Say it out loud

Turn tangled expertise into one clear, confident story.

Perfect for: cross-functional teams who sound different in every meeting, senior ICs stepping into strategy, and product or marketing teams who need shared language fast.

Close without crumbling

Pitch ideas with calm, not panic.

Perfect for: team members who tense up when sharing ideas, teams presenting to execs or stakeholders, and anyone whose great ideas wilt under “just one more question.”

Pricing isn’t maths. It’s meaning.

This course teaches your team how to use psychology to design prices that work for everyone. Numbers that feel fair, reflect real value, and hold their ground.

Perfect for decision makers setting prices. And teams rethinking tiers, rolling out new products, or trying to balance “what feels right” with “what pays right.”

They’ll learn how to:

  • Frame price through fairness and trust.

  • Anchor value so customers see what they’re getting.

  • Design tiers and choices that feel easy, not manipulative.

  • Talk about value with calm confidence.


Because when your team understands the psychology behind “what feels worth it,” pricing stops being awkward and starts working.

Give your team pricing confidence

Strategy hours

Focused 1:1 sessions to make the call and move on: pricing, positioning, packaging, approvals, messaging... anywhere where psychology can improve your product, marketing, team performance or revenue.

You’ll leave with:

  • A decision made.

  • An owner and next step.

  • One less meeting on the calendar.

Clear the decision backlog

Partner on a project

You have a inkling where the friction is.
We plug in with your team to design and deliver focused, measurable projects that move the numbers and prove the value.

Got one decision that keeps slipping week to week?
Pricing tweak, tier cut, homepage fold, product conversion, renewal script... we’ll sort it.

How it works
Book 1, 3, 6, or 12 hours.
We prep async, work live, and leave you with the artefact.

You leave with
A decision made.
A finished draft (page / policy / deck).
A next step that doesn’t depend on us.

Focused working hours to clear the backlog.

Book a Yes Sprint

When you know what’s not working, but don’t have time for another six-month initiative.

A Yes Sprint is a two-week, done-with-you working block focused on one high-impact piece of your customer, product and revenue psychology.

Pick a focus: Price, Offer, Positioning, Packaged Services, Message, Conversion, Renewal.
Use when: you know the problem, need senior brains and speed.
How it works:

  1. Pinpoint: diagnose the real constraint and define success.

  2. Design: build the new pattern (tiers, story, page module, scripts, flow).

  3. Deploy: ship a first version or hand over to your team with a run-sheet.

You leave with: the finished artefact(s) and a 30-day adoption plan.

One problem. Two weeks.
Something real shipped.

Built by Yesology

Two decades of combined experience in behaviour, product, and growth.

We team up with in-house folks to turn friction into flow: aligning offer, price, and onboarding so growth feels steady again.

The same decision science we use with investors and founders. Just applied to teams like yours, who already have traction and want to scale without the stalls.

Hannah

Lauren