PRIVATE EQUITY

Make “yes” repeatable, before you buy and after you close.

We use psychology to identify value levers pre-deal, and remove friction post-close so numbers move fast.

Want to see how it works?

The gap you already know too well

Your portfolio companies have good management, clear markets, strong intent.
And yet, the numbers don’t add up.

Margins are average because leadership hesitates on value-based pricing.
Sales rely on relationships, which makes revenue unpredictable.
Retention is everyone’s priority, until customers walk.
Board packs fill with reports, not decisions.

You’ve seen it before. Operational improvements hit a ceiling when behaviour doesn’t change.

That’s the ceiling we break.

Pre-deal:
Make the thesis real

You’re about to buy a company. The numbers look fine. The deck reads well. What you need now is conviction about how this business actually earns, or loses, the yes.

Psychology Due Diligence

A fast, forensic read on the buyer journey and the levers that matter.

You leave with:

• A friction map from first touch to renewal

• Conversion/retention levers, ranked by effort vs impact

• A read on pricing potential (anchors, fences, WTP signals)

• A 90‑day value plan you can hand to operators on Day 1

£18,000 · 2–3 weeks

Post-deal:
Move the numbers

Now you need velocity. Changes the team can ship this quarter without breaking what's already working.

Post‑Close Value Sprint

We operationalise the biggest levers fast.

We deliver:

• Offer architecture (promise, proof, price, objections)

• Choice design across site, proposals, and checkout

• Pricing & packaging tuned to how buyers decide

• Enablement for Sales/CS/Marketing with playbooks people actually use

£60,000 · 12 weeks

Ongoing:
Keep it growing

Consistency matters more than one‑off pushes. Decision systems become part of how the portfolio runs.

Portfolio Programme

Quarterly audits, updated scorecards, operator workshops, office hours, and shared playbooks for pricing, onboarding, renewal, and expansion. Every cycle ends with a board‑ready pack that shows friction falling and yes‑rate rising.

£8,000 / company / quarter (min 5)

Partner Retainer

For inflection points like pricing changes, GTM shifts, renewal risks and board prep the retainer gives you quick, informed support from a team that already knows the portfolio.

from £12,000 / month

What we work across

Every portfolio has the same sticking points. We focus on the ones that move value fast and keep showing up in board conversations.

Decision Benchmarking

Show where yes gets stuck.

Offer & Positioning

Offer clarity in five seconds.

Pricing & Packaging

Tiers and anchors that feel fair and lift ARPA.

Sales Process & Enablement

Where do deals stall? How do you structure proposals and objection-handling so “maybe later” becomes “yes now”?

Onboarding, Retention & Expansion

What removes early churn, drives habit formation, and makes the renewal the default?

Board & Value Creation

What should the board see each quarter to know decision friction is dropping and yes-rate is rising?

Want to be part of it?

Join Yes Club as a Founder Member