✍ I like being a consultant, but I like teaching and inspiring more than operative work. I want to say, “Please don’t book me for that, book me for keynotes!"

Dear Workshop Weary, You’ve built a brand that works too well. Everyone’s brain now files you under “consultant who rolls up sleeves and fixes things.” It’s a great reputation. It’s also a cage. Right now, your network’s brain runs a neat shortcut: You → Consultant → Team coaching → Call them for that. You have to break that loop. So, update it. Loudly. Repetitively. Borderline obnoxiously. Start every post with “In my talks lately…” until even your neighbour introduces you as “the street's keynote speaker.” Share stage photos, slides, crowds. Talk about audiences, not clients. Anything that screams microphone, not Miro board. Next, make it easy to act. “Booking keynotes and short talks for leadership offsites and events.” Make it a button. And when someone asks for coaching, smile sweetly and say: “Ah, I’ve hung up my team-coach cape. These days I do keynotes. Same magic, just with better lighting.” People remember repetition, not announcements. Say it, show it, and keep saying it until they catch up.

AFTERNOON ANGST