Afternoon angst

Your friendly agony aunt for business builders with the Sunday Scaries every day of the week.

Share your angst

“Dear Afternoon Angst,

I think I’ve broken my launch / price / brain.”

Signed, every founder, ever.

Your turn ↓

Become a Founding Member £150/year
Normally £600/year

Includes a 1:1 Decision Hour (£600 value) + Confident Pricing course (£297) + 80% off all future courses + Founding Circle access + Price locked forever.

Limited to 30 members · Closes 30th November

Join Yes Club

What you get inside

Weekly check-ins

A quick pulse. Share wins, ask for help, get unstuck fast.

Monthly workshops

Live, practical sessions on pricing, marketing, launches, design for growth, leadership, and sustainable scaling.

Ask Us Anything sessions

A weekly group clinic with us, Lauren and Hannah.
Bring what’s knotty: an offer, a price, a page that won’t convert. We'll spotlight one in the session and go through it.

Roundtables

Small-group calls for swapping tactics and sense-checking decisions with other club members.

You’ll find people who’ve been where you are and know how to get through it.

Toolkits and templates

Built by people who’ve actually done this. It's the things we wish we had when starting. And they are all backed by business and psychology.

Ask Us Anything sessions

A weekly group clinic with us, Lauren and Hannah.
Bring what’s knotty: an offer, a price, a page that won’t convert. We'll spotlight one in the session and go through it.

Yes Club is for you if…

You’re building your own business (solo or small team).
You want real strategies, not vague advice.
You’d like connection without competitiveness.

Not for you if:

You’re after someone to do the work for you. Our Launch Partnership is probably better for you.
You’re not ready to share and support others too.
You want to build on your own.

FAQ's

Who is this for?

Freelancers, consultants, self-employed founders, and small-team leaders who want clarity, community, and growth without the hustle culture.

Do I have to run a company already?

No. You just need to be building something of your own.

What if I can’t attend everything?

That’s fine. All sessions are recorded, and resources are available on demand.

Can I upgrade or switch later?

Yes, you can move between monthly and annual plans at launch.

Is there a guarantee?

Yes, try Yes Club for 30 days. If it’s not right for you, get your money back.

Built by Yesology

Two decades of combined experience in behaviour, product, and growth. Now we are focusing on you, the founders and solo pros building something of your own.

We apply the science that helps teams close deals and big brand sell now helps you shape, price, and launch with less guesswork.