✍ I delivered copy my client said they loved. Then rewrote every word. Now I’m editing their edits and questioning all my life choices. – Rewritten in Reading

Dear Rewritten, When clients rewrite everything, it’s rarely about the work. It’s anxiety in track changes form. They don’t trust themselves, so they overcompensate by fiddling. Your recovery plan: schedule a feedback call. Ask, “What outcome are we trying to fix?” Nine times out of ten, they’ll admit they just panicked. Then set version limits. Three rounds. After that, it’s not revision, it’s a rewrite. And rewrites get invoices. Feedback isn’t personal. Charging for extra drafts is good business.

AFTERNOON ANGST